What does Wheaton need?

Improving or redeveloping Wheaton is on the Montgomery County Council’s agenda for this capital budget. The council is considering a County Executive proposal that would have a profound effect on the core area around the Metro station.

We have a big decision to make. As Councilmember Nancy Navarro says, Wheaton’s time is now, and I am working with her and other county officials to put a plan into place.

Here is the question: What does Wheaton need? And how do we get it?

Everyone agrees that Wheaton needs more customers for the businesses there. The question is how to generate more customers.

Here’s my approach. I think Wheaton’s downtown is sorely missing a public place to go and just spend time. I know, for example, that if I go to Downtown Silver Spring, Bethesda or Rockville, I can spend several hours with my family without having to move the car. I can pick a destination — and the afternoon starts there. There will be other people moving about. I may run into friends. I can eat, shop at a market or in one of the stores. My kids can play at a fountain or other structure and I can knock off an errand.

Wheaton has many businesses to support this but it lacks a central place where people can gather. It lacks an Ellsworth Drive or Bethesda Row — not necessarily a town square, although it could be, but a place with a compelling and memorable identity that has been built and designed for people.

Wheaton’s core already has many great shops. Some of my favorites there on Triangle Lane include Marchones, where I buy the best deli sandwiches, Showcase Aquarium, and one of the region’s coolest stores, the Toy Exchange, which has vintage toys, from Star Wars figures to Lionel trains. In the surrounding blocks, there are notable restaurants such as Pho Hiep Hoa (where I discovered Pho), Nava Thai, Full Key, Hollywood East, Ren’s Ramen, Caramelo Bakery (with the most spectacular saltenas), and the list goes on.

But what Wheaton does not have is a connecting space to weave the shops, and its identity, together. Typically I have to park at one restaurant and then get back in the car to drive to another location, which is a real pain with kids. I end up spending additional money somewhere else.

In my view, Silver Spring is a success not because of any particular office building in the area, but because of the public space that was created and the sense of identity it fostered. People just love going there.

Wheaton could have that, too. Wheaton has plenty of potential customers in the surrounding neighborhoods, but I suspect that many of them prefer to go out to other destinations that have more street life. They spend their money somewhere else, too.

It is hard to create street life in a parking lot, which is what we currently use as a big space at the center of the urban core.

If we are going to make Wheaton a real destination with appeal to families, teens, singles and everyone, we should start by building an urban park.

What is an urban park? My favorite is the spectacular Yerba Buena Gardens in San Francisco, where I’ve spent hours soaking in the city. While I don’t think we can go that far, we do have nearly $42 million proposed in the capital budget for Wheaton redevelopment.

We also need to remake Triangle Lane, pictured below, so that not only cars and delivery trucks can access the area but people can walk around in an enriching environment. We could have a wider storefront sidewalk for businesses and customers, pavers, lamps, benches and trees. Triangle Lane is, after all, “Wheaton Row.”

Finally, reaching a little further out into the orbit of the urban core, we should get the new Wheaton Library and Recreation Center built as fast as possible. A quality community amenity like that will go a long way to getting residents in the surrounding area even more engaged in their own local community, and it may help attract new, higher income residents to the area.

Wheaton certainly needs new office workers to support the businesses, and the county needs to relocate agencies in order to reduce leasing costs. Fortunately, there are many places in Wheaton to locate new office buildings. We could even build a tall tower where the Mid-County Regional center is today.

We will see what the best approach is, but I am dead set against any construction impact that will wipe out the businesses on Triangle Lane. If these businesses have their parking removed during many years of construction, I am worried that many of them may not survive. There is a possibility that this approach will only end up sterilizing the small business ecosystem that makes Wheaton unique.

Wheaton is different, and we should take a different approach to economic development there. Don’t wipe the businesses out and then build new. Nurture the core and let it grow organically. Make it a destination, and the people will come.