According to some new press releases, half Amazon's second headquarters will be locating not in Crystal City, but in “National Landing.” You can be forgiven if you've never heard of that place before; a joint press release from Arlington and Alexandria says it's “a newly branded neighborhood.”
According to a new National Landing webpage from JBG Smith, the biggest developer in the region: “National Landing is the newly defined interconnected and walkable neighborhood that encompasses Crystal City, the eastern portion of Pentagon City and the northern portion of Potomac Yard.”
The name is symbolic of Arlington and Alexandria working together to pitch Amazon, says Stephanie Landrum, the president and CEO of Alexandria Economic Development to Washingtonian. “As we looked at the market, there were these three distinct names,” she says. “We thought it was a little confusing, and it didn’t really represent how integrated and connected these communities were.”
The Washington Business Journal confirms that the name came from jurisdictions and refers to the regional partnership, not existing neighborhoods.
National Landing officially includes the Crystal City and Pentagon City neighborhoods in Arlington and Potomac Yard in Alexandria. It was proposed as part of the joint bid between the two jurisdictions, according to Arlington County spokeswoman Cara O’Donnell.
“We are not renaming Crystal City. We are not renaming Pentagon City. This is a brand that we put together for this regional partnership,” O’Donnell said. “It’s the umbrella term.”
Rep. Don Beyer's office confirmed it is not an official name change but a new brand for a region that encompassed several existing areas.
The HQ2 question being asked across Washington-area newsrooms right now: WTF is National Landing? https://t.co/X34z2np9Ak— Martin Austermuhle (@maustermuhle) November 13, 2018
national landing sounds like the name of a retirement home for former members of congress #AmazonHQ2— Megan McKinley (@meganmckinley23) November 13, 2018
HOW ARE YALL GENTRIFYING AN ALREADY GENTRIFIED AREA WHAT IS A NATIONAL LANDING pic.twitter.com/IELGRJ4jaF— Victoria M. Walker (@vikkie) November 13, 2018
Amazon's just making up neighborhood names now?? Y'all are gonna let them do that to you, Arlington??— Camila Domonoske (@camilareads) November 13, 2018
“National Landing.” What, did “Reaganland” seemed problematic? Ya knock around “Airport Zone” for a while too?— Camila Domonoske (@camilareads) November 13, 2018
srsly did Amazon come up with “national landing” cuz viginia wouldn't cough up the 1.5 BILLION dollars ny did? is there a billion dollar price tag to keep the name of your neighborhood?— Camila Domonoske (@camilareads) November 13, 2018
I mean Crystal City is a kind of odd place built around a somewhat uncanny subterranean shopping center but you can't hate on the name. Whereas “National Landing” is so boring I'm currently asleep.— Camila Domonoske (@camilareads) November 13, 2018
OK, OK, i'm done, sorry.
Here's what some of our contributors think.
Nick Finio pointed out:
Hey, at least it isn't Reagan Landing.
David Edmonson says,
Because National Landing is less of a cheesy name than Crystal City?
Also the place used to be called Waterloo, so go back to that if anything. Jeez.
Agnès Artemel says,
I hope it will be Soft Landing, and not Landing with a Bang
Some had ideas for new names.
How quickly do we get North National Landing and National Landing Heights?— Martin Austermuhle (@maustermuhle) November 13, 2018
David Whitehead submitted an acronym:
Potomac Yards at National Landing… PoYaNaLa?
Dan Reed suggested:
The Landing at National Landing: for those with discerning taste
Gray Kimbrough says,
The nearby waterfront will be called National Landing Harbor. It's not to be confused with the boat docking at National Harbor, National Harbor Landing.
Readers: What do you think of the rebranding?
This article has been updated with reporting from the Washington Business Journal.