Cake from Wheaton’s Little Bitts bakery. Photo by Dan Reed.

People have been talking about how to revitalize Wheaton since before I was born. Even if a slew of meetings in the past year have restarted the conversation with increased fervor, there’s been little focus on what exactly it’ll take to make the Wheaton CBD a better place.

Yesterday, Planning Board staff made preliminary recommendations on revisions to the 1990 Wheaton CBD Sector Plan, which lays out how the downtown should grow over the next few decades. A new Sector Plan will be released early next year, though it may not be approved for a while longer. What makes this process exciting is that we’ve moved past simply brainstorming ideas.

County Parking Lot 13, Wheaton

Lot 13 and other public parking lots in Downtown Wheaton could be

converted into open spaces.

Planners are making more specific suggestions, such as:

  • Allow buildings as tall as 200’ along Georgia Avenue between Veirs Mill Road and University Boulevard, with heights stepping down further away. Buildings immediately adjacent to residential neighborhoods could be no taller than 45’.
  • Convert public parking lot #13, at Reedie Drive and Grandview Avenue in the center of the CBD, to town square, and building an indoor public market similar to Eastern Market nearby. Public parking lots #14 (at Elkin Street and Blueridge Avenue) and #17 (at Fern Street and Price Avenue) and part of Wheaton Plaza’s parking lots would become smaller, neighborhood greens.
  • Get rid of the retail overlay zone first placed in 1990. Meant to preserve low-rise buildings and mom-and-pop retail in the CBD, it prevented the larger-scale investment that could’ve anchored the downtown. Instead, Moderately Priced Retail Units (similar to the existing Moderately Priced Dwelling Unit program the County runs) would be created to provide rent-controlled space for small businesses.
Parking And No Parking, University at Georgia

A retail overlay zone meant to protect small businesses has potentially

kept investment away.

  • Rezone properties in the CBD currently zoned solely for commercial or residential use, like the Westfield Wheaton mall, to the CR Zone (Commercial-Residential). This could accomodate anything from live-work buildings to a proposed apartment complex atop the Safeway at Georgia Avenue and Reedie Drive.
  • Reopen the Pleasant View Elementary School, located at 3015 Upton Drive two blocks outside the CBD, to accommodate increases in student enrollment. It’s currently used by Crossway Community, a Montessori school.
  • Reduce speeds on Georgia Avenue, University Boulevard and Veirs Mill Road to 30 miles per hour, and creating more through-block walkways like the one completed between Georgia and Triangle Lane to improve pedestrian safety.

The next Wheaton CBD Sector Plan should be released this January, after which it’ll be reviewed by the Planning Board and, if that’s approved, it’ll go before the County Council. At each point there will be public hearings for community input. Given that schedule, it’s likely that the plan might get approved sometime in 2011. It seems like a long way out, but given how long talk of revitalizing Wheaton’s gone on, a couple of years doesn’t seem too long.

Crossposted at Just Up The Pike.

Dan Reed (they/them) is Greater Greater Washington’s regional policy director, focused on housing and land use policy in Maryland and Northern Virginia. For a decade prior, Dan was a transportation planner working with communities all over North America to make their streets safer, enjoyable, and equitable. Their writing has appeared in publications including Washingtonian, CityLab, and Shelterforce, as well as Just Up The Pike, a neighborhood blog founded in 2006. Dan lives in Silver Spring with Drizzy, the goodest boy ever.