Today, the Montgomery County Planning Board reviews plans for a second phase of Pike + Rose. Meanwhile, the first phase of the new urban neighborhood at Rockville Pike and Montrose Road inches closer to opening next year.


Grand Park Avenue, one of several new streets in Pike + Rose. All photos by the author.



When finished, Pike + Rose will have housing, offices, shops and restaurants, a high-end movie theatre, and a hotel, along with several public open spaces. A redevelopment of a 1960’s-era strip mall, it’ll be multiple times the size of developer Federal Realty’s other projects in the area, Bethesda Row and Rockville Town Square.

According to Evan Goldman, Federal Realty’s vice president of development, the first phase will start opening next year. In the meantime, let’s visit the construction site.


Bricks going in at PerSei.


Back in July, the first of three buildings in the first phase, a 174-unit, five-story apartment building called PerSei, topped out. Units here will start renting late next spring, Goldman says. You can see cream-colored brick going in on one side.

Like many new apartment buildings, PerSei has been designed to look like a block of smaller buildings. The windows on Old Georgetown Road and Grand Park Avenue, one of several new streets, are more modern, with large panes and less ornamentation. But around the corner, the windows have smaller panes and more detail, almost like those on a warehouse.


11800 Grand Park Avenue. The movie theatre and music venue will be on the right-hand side.


Across the street, 11800 Grand Park Avenue, an office building, has topped out as well. It’ll open in fall 2014, along with 150,000 square feet of ground-floor retail space in both buildings. 75% of the retail is already leased and will include a high-end iPic movie theatre, a music venue operated by Strathmore, several restaurants, and a Sport & Health Club.


Read on and see additional photos at the Friends of White Flint.