Posts tagged Corporate Branding
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GGW debates Facebook’s new apartment complex
Facebook will help finance an apartment complex for employees and low-income households near its Menlo Park, California headquarters. It’s the city’s first housing development in 20 years. Will Anton Menlo be a 21st-century “company town,” or could it ease Silicon Valley’s transportation and housing issues? Keep reading…
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New names aid corporate branding but erode sense of place
After 45 years, Georgian Towers is no more. A new owner has renamed the downtown Silver Spring complex “The Point at Silver Spring.” While a new name might give the troubled complex a fresh start, it ignores the emotional and social value of an established name. New owner Pantzer Properties recently bought the 1960’s-era apartment buildings at Georgia Avenue… Keep reading…