We know that most elected officials are very concerned about people talking on airplanes but aren’t willing to do much about distracted, reckless, and just speeding drivers who kill people on US roads every day. Can advertising persuade these drivers to be safe?
New York’s DOT created a series of ads that highlight the tragedy and loss that comes after a moment of inattention or the rush to get somewhere faster claims a life.
Meanwhile, here in DC, the District Department of Transportation (DDOT) and Metropolitan Police Department (MPD) put together this 3-minute video about the dangers of speeding, featuring MPD chief Cathy Lanier, DDOT head Terry Bellamy, and others.
Former GGW contributor Stephen Miller hopes that New York’s next police commissioner, former commissioner Bill Bratton, will show the same level of concern about speeding that Lanier and others at MPD seem to.
Perhaps what we need is DC officials’ attitudes coupled with New York’s ad-making prowess. The regional Street Smart campaign, which runs ads each spring, has recently garnered more mixed reviews or outright derision.
What kinds of ads do you think are most effective?