We mentioned this at the bottom of a Breakfast Links this week, but it’s worth highlighting more directly. This ad, for Denmark’s Midtraffik bus service, takes transit advertising to a new level:

The bus driver is cool, the passengers overjoyed to get on, and the ride speeds past traffic thanks to a dedicated lane. Bus service here (or there) might never achieve quite this level of passion in its riders, but projects like Montgomery’s BRT or express bus lanes on H and I Streets could get us a lot closer.

David Alpert is the founder of Greater Greater Washington and its board president. He worked as a Product Manager for Google for six years and has lived in the Boston, San Francisco, and New York metro areas in addition to Washington, DC. He lives with his wife and two children in Dupont Circle.