We mentioned this at the bottom of a Breakfast Links this week, but it’s worth highlighting more directly. This ad, for Denmark’s Midtraffik bus service, takes transit advertising to a new level:

The bus driver is cool, the passengers overjoyed to get on, and the ride speeds past traffic thanks to a dedicated lane. Bus service here (or there) might never achieve quite this level of passion in its riders, but projects like Montgomery’s BRT or express bus lanes on H and I Streets could get us a lot closer.

David Alpert is Founder and President of Greater Greater Washington and Executive Director of DC Sustainable Transportation (DCST). He worked as a Product Manager for Google for six years and has lived in the Boston, San Francisco, and New York metro areas in addition to Washington, DC. He lives with his wife and two children in Dupont Circle. Unless otherwise noted, opinions in his GGWash posts are his and not the official views of GGWash or DCST.