Many factors affect whether people bicycle, from access to bikes, to topography, to bike lanes, to parking and showers at work. One other important yet less often discussed factor is access to bike shops.

In this video, Milwaukee’s Keith Holt discusses how bike shops, especially in low-income communities and communities of color, can help children and adults start bicycling and then make it a regular activity.

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David Alpert is the founder of Greater Greater Washington and its board president. He worked as a Product Manager for Google for six years and has lived in the Boston, San Francisco, and New York metro areas in addition to Washington, DC. He lives with his wife and two children in Dupont Circle.