Image by sean_mcgee on Flickr.

Does your baby have colic? Make your baby think he’s in a car! The baby will imagine the open highway, dream of road trips yet to come, think of the jobs created in Detroit, envision his future fighting traffic every day on his commute, visualize circling endlessly for parking, and prepare himself to develop asthma thanks to the pollution choking his air.

That’s the promise of the SleepTight infant soother, which claims to be far more effective than medication at curing colic by “simulat[ing] the sound and motion of a car going 55 mph.” The site doesn’t specify whether this car sound resembles the higher-end sports car noises which also supposedly arouse women.

Or maybe it’s just that gentle vibration and white noise help soothe a baby, whether resembling a car or anything else.

Tip: Ken Archer.

Tagged: cars

David Alpert is the founder of Greater Greater Washington and its board president. He worked as a Product Manager for Google for six years and has lived in the Boston, San Francisco, and New York metro areas in addition to Washington, DC. He lives with his wife and two children in Dupont Circle.